From prototype to production, I help brands develop ideas into retail-ready products that sell.
Big time experience, applied to E-commerce startups.
50+ Clients / 35+ Patents / 300+ Products / 50M Revenue
Product design & manufacturing, delivered to your door, ready to sell.
Have an idea for a product but you're unsure how to get it designed, manufactured and ready for market? ATIPPICAL is a Midwest-based innovation studio that helps people with great ideas turn them into commercially viable products through great design with a solid respect for mass manufacturing and an ideal path to market. If you're interested in getting your idea to market quickly and profitably, click the button below to watch our latest video case study.
// STRATEGIZE
Identify the best opportunity for success, plan your path to launch, and validate the profitability of your idea
// GATHER INSIGHTS
Conduct user-research to help you test and validate your ideas in the early stages. The exchange of dialogue can be effective in exposing unmet needs.
// IDENTIFY
Successful businesses target their audience with solutions that solve for problems in ways that are different or previously unknown.
// GENERATE SOLUTIONS
The creative process is often thought of as outside-the-box thinking, but as counterintuitive as it sounds, establishing parameters generally helps to increase idea generation.
// PROTOTYPE
If you want to get your idea seen in a competitive market, it’s imperative that you are pitching your ideas to investors with a professional 3D model that takes advantage of the latest in 3D print technology.
// PRODUCE
Collaborate with manufacturers to ensure a high quality product delivered to your door that exceeds customer expectations
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Client: Under Armour
This design became the primary choice of professional football players and equipment managers regardless of the visor brand used on the helmet. Produced in 2005 and it is still used in the NFL to this day and dominates the market category.
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Client: PEEQ
DTC product launch. We prototyped, engineered + developed the Wavia™ makeup removal device for ophthalmic + home use. This product allowed the team to educate customers + patients on proper eye hygiene + care.
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Client: Rezbats
A branding identity system that transformed a son-and-pop baseball bat shop into a nationally recognized MLB brand. The shape of the R logo was constructed to replicate the shape of a players swing position at the point of contact and furthermore conforms to the MLB’s size and bat placement regulations.
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Client: Under Armour
RedDot™ Design Award which coincided with the launch of the Speedform running shoe. These glasses featured seam-free, RF welded fabric temple sleeves designed to manage moisture + prevent slippage and added credibility to the technical construction story told by the parent brand.
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Client: 180s
This idea was born out of observation. Warm your fingers using the power of your lungs alone by exhaling into a port on the back of the glove. This gave 180’s a footprint into a new category to complement its ear warmers. Over 5M sold.
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Client: You could be next!
35+ US and Foreign patents held. 3 decades of experience winning hearts, minds and design awards.
Step 1: WATCH THE CASE STUDY VIDEO
Learn how we work and how we can help you bring your ideas to life
Step 2: BOOK AN APPOINTMENT
What we will cover…
How the ATIPPICAL approach can help you save on costs without sacrificing beautiful design or customer experiences
How to position your product & brand as the premium option in your category and maximize profitability and sales revenue
Your best strategies and techniques to develop innovative and differentiated products while minimizing manufacturing complexity
Estimate your project timeline, design, setup, and manufacturing costs to make decisions with peace of mind & confidence
How you can stop wasting your time and money trying to hustle manufacturing yourself as a lone wolf startup founder